SILA

SILA is a publication and social media movement that explores women’s relationships with their bodies, by sharing their journeys to body positivity, self-love, and acceptance. The project seeks to explore this topic in our current society that has heavily distorted beauty standards - to empower women by providing understanding, support, and community.

SILA is committed to creating a safe and supportive community that strives to change the mindset that our worth is based on measuring up to society’s distorted beauty standards and instead remind women that; each and every one of us is a glorious, complex, imperfectly perfect human who deserves to be treated with respect and love from ourselves and others, because no matter what we are worthy.

DESIGN ACTIVISM • COMMUNICATION DESIGN • BRAND DESIGN • PHOTOGRAPHY • PUBLICATION DESIGN

Scope

Software

Adobe InDesign, Illustrator, Photoshop & Premiere Pro
Procreate

Client

Lorna Jane is an activewear brand for women aged 18-35. It is designed by women for women, to inspire women all over the world to feel empowered and supported.

Design Problem

Societies distorted beauty standards have detrimental effects on women’s body positivity and acceptance of the female body in all forms. Why is it that societal beauty standards have the power to make each of us question our worth?

Design Process

This social issue has held significant importance to me for many years. Back in 2020 I first conceived the idea of producing a photography series centred around this very subject, unfortunately the outbreak of the pandemic prohibited the possibility of bringing this idea to reality at the time. 

A window of opportunity eventually presented itself, allowing me to create and expand upon my idea. With determination I immersed myself in every aspect of the creative process and SILA was born!

Publication

With the help of women who believe in the message that I want to share a coffee table book was created. They bravely stood in front of the camera and told their stories to inspire all women to feel empowered and supported as we battle societies distorted beauty standards.

Publication Cover
The tactile linen texture makes you feel warm & comfortable through its association with the comfort bed linen provides.

Publication
Located on a coffee table

Product Range

SILA's product range is designed by women for women to inspire women all over the world to feel empowered and supported on their journey to self-love and acceptance.

T-Shirt

Tote Bag

Jumper

Dog Bandana

Social Media

SILA's profile prioritises spreading the campaigns important message to a wider audience in a 
beautiful way that supports the publication - to encourage women to love & accept themselves.