Car Builders

Car Builders has been the go-to destination for automotive enthusiasts seeking top-quality thermal and acoustic materials since 2009. With extensive experience in the automotive design industry and a hands-on passion for building vehicles, Car Builders offers a comprehensive range of products and expert advice.

In my role as Junior Graphic Designer at Car Builders, I create digital product graphics, edit and enhance images, perform website updates, and design various marketing materials. My work has included a 20-Page Product Brochure, A4 Product Flyers, Trade Catalog Advertisement,  Gondola Planograms and Gondola Artwork (Banners).

Scope

GRAPHIC DESIGN • PUBLICATION DESIGN • PRINT DESIGN
PHOTO EDITING & ENHANCEMENT

Software

Adobe InDesign, Illustrator & Photoshop

Reference

Emily’s graphic design skills became an invaluable asset to our business. She contributed to a wide range of projects, including the creation of in-store display graphics, trade show signage, national catalogue layouts, promotional flyers, packaging design and layout, product photography, photo editing, and website updates. Her attention to detail and understanding of relevance always ensured high-quality outcomes.

What truly sets Emily apart is her strong work ethic, reliability, and quiet can-do attitude. She is approachable, professional, and always willing to step up and support the team wherever needed. As a small business owner, I only wish I could find more team members like Emily, she’s the kind of person every business needs.

Brendan Carroll
Director at Car Builders

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Digital Product Graphics

Each graphic was crafted by combining a RAW photograph of the product with a flat graphic file of its packaging in Adobe Illustrator. This process ensured that the resulting graphics were high-resolution, eliminating unwanted textures and shadows typically captured in photographs taken of both cardboard and plastic.

Burson Trade Catalog Advertisement

My responsibilities for this project included designing the advertisement's layout, typesetting the required information within a confined space, and creating digital graphics of each product's packaging. This approach ensured an aesthetic, user-friendly, and purposeful composition.

Printed Burson Trade Catalog November 2024

Digital Burson Trade Catalog November 2024

Brochure Design

My responsibilities for this 20-page product brochure included designing the composition of each page, typesetting, enhancing images and creating digital graphics of each product's packaging to achieve an aesthetic, user-friendly and purposeful layout and composition.

Gondola Artwork & Planogram Design

For this project, I was responsible for designing the front and side artwork of an end-aisle gondola to showcase Car Builders' new TXT paint range in Autobarn stores. I curated elements from the existing design collateral within the range to create an aesthetically cohesive design tailored to this display.  

Upon completing the artwork, I created a detailed planogram to ensure consistent setup across all stores displaying the gondola. This planogram served as a visual guide, providing precise instructions for arranging the gondola’s stock to maintain uniformity.