Han Bakes Sweets
Han Bakes Sweets is a social media platform where Hannah showcases her passion for baking through captivating reels and high-resolution food photography. As a student pursuing a Certificate IV in Patisserie at William Angliss Institute, Hannah aims to share her love for pastry and desserts, attract clients, and enhance her future employment prospects.
When developing Han Bakes Sweets' brand identity, it’s essential to reflect Hannah’s personality and the type of chef she aspires to be post-graduation. The brand should embody a balance of elegance and flamboyance, to elevate the presentation of her exquisite desserts. GRAPHIC DESIGN • BRAND IDENTITY DESIGN • ILLUSTRATION PHOTOGRAPHYScope
Software
Adobe Illustrator, Adobe Photoshop & ProcreateBrand Identity Design
Han Bakes Sweets required the development of a distinctive brand identity.
My Tasks Included:
Selection - Colour palette and typography.
Creation - Logo design, photography, and graphic illustrations.
Design - Crafting the overall look and feel of her social media presence.Selection
Colour Palette & Typography
The colour palette and typography selected provide a strong foundation to create an elegant
and flamboyant brand identity that elevates the presentation of Hannah's exquisite desserts.
Creation
Logo
Given that the logo will primarily be displayed on social media, it needs to be simple and easily recognisable at a small scale, to ensure optimal visibility and clarity. Upon consideration, this led me to design a wordmark logo. 
Illustration
The illustration captures the playful, colourful and flamboyant nature of Han Bakes Sweets, through a whimsical and hand-drawn illustration style that perfectly complements the brand's sweet and delightful offerings. 
Design
Finally, to craft the overall look and feel of Han Bakes Sweets' social media presence, I took the design elements I created and strategically applied them across the social media platform.
This process involved integrating each element into the unique environment of Instagram to ensure optimal visibility and cohesion. The goal was to develop a visual identity that aligns with the brand while resonating with the audience, making the social media presence both inviting and memorable.Highlight Covers
Tafe
Pastries
Macarons
Cakes
Follow @hanbakesweets on Instagram!