Allure

Allure is an Australian owned contemporary women's fashion label defined by an essence of femininity, confidence and independent style. Allure is known for the pursuit of an ethical and meaningful existence through their high-quality and ethically produced garments, that help women embrace their individuality and the power of expression through their wardrobe.

Allure desires a complete brand identity package; 
Select: Colour Palette & Typography
Create: Logo, Photographic Series & Graphics (Pattern)
Design: Packaging, Social Media & Website.

GRAPHIC DESIGN • BRAND IDENTITY DESIGN • PACKAGING DESIGN ILLUSTRATION • PHOTOGRAPHY

Scope

Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro
& Procreate

Software

Brand Identity Package

With the understanding that Allure's visual identity should embody femininity, confidence, modernity, and high quality, the design style can be crafted to reflect these attributes. This involves selecting, creating and designing sophisticated and contemporary design elements - such as sleek typography, elegant colours, refined imagery and illustrations.

Colour Palette and Typography
Logo, Photographic Series & Graphic Illustration (Pattern)
Packaging, Social Media and Website

Allure desires a complete brand identity package.

Selection

Colour Palette & Typography

Creation

Logo & Illustration

Photographs

Design

Packaging

Website & Social Media

Allure is helping women embrace their individuality and power of expression through their wardrobe.